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After the election in November of 2020, it was clear that Georgia would have a runoff election for both of it’s senate seats. fairfight asked us to come up with a campaign to inspire younger voters to vote in the January 2021 runoff election. we engaged four local artists from the atlanta community to create a mural about voter suppression and other issues directly connected to the election. We spent seven days in a warehouse facing the “freezing” temperatures of Georgia in december in order to capture the artists completing the mural. The campaign also consisted of interviews with the artists about their contribution as well as stacey abrams in an interview with renee montgomery.

 

artist mural timelapse and stacey abrams interview

Artist Mural Timelapse | 1st Assistant Director | Producer

Stacey Abrams & Renee Montgomery interview | 1st Assistant Director | Producer

Artist Interviews

After the mural was completed we sat down with each artist and asked them about their own stories of voter suppression and what their piece represented.

Interview with Artist Patricia Hernandez | 1st Assistant Director | Producer

Interview with Artist Sara Neuburger | 1st Assistant Director | Producer

Interview with Artist Erica Chisolm | 1st Assistant Director | Producer

 

social media campaign

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celebrity videos

these videos were filmed by the celebrities themselves and our agency edited the final cuts for fairfight. I didn’t personally edit these video but I’m including them as part of the overall campaign.

Tracee Ellis Ross

Issa Rae

LA LA Anthony

Yara Shahidi

jim crow video

 

This last video was a passion project for fairfight. They wanted to educate people about jim crow laws and the ways in which the affluent non-minorities bend the law in order to make sure their candidates win runoff elections. Georgia changed that history in january of 2021 by voting both democratic candidates to the senate.

Jim Crow Video | Associate Producer